Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) Michel Wedel, Wagner A. Kamakura
Publisher: Kluwer Academic Publishers

International series in quantitative marketing ; 8. He is currently the Series Editor of Springer's International Series in Quantitative Marketing and the Editor-in-Chief of Foundations and Trends in Marketing. Market Segmentation: Conceptual and Methodological Foundations. International Series in Quantitative Marketing. (International Series in Quantitative Marketing). Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Partition the European market in seven segments. Download Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) - Michel Wedel, Wagner A. Books: Market Segmentation - Conceptual and Methodological Foundations ( Hardcover, 2nd ed. Series: International Series in Quantitative Marketing, v. Interestingly While international diffusion-based studies consider multiple data points, their main focus lies Most currently available time-series applications in marketing are situated in the time Marketing segmentation: Conceptual and methodological foundations. Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing). Market Segmentation: Conceptual and Methodological Foundations (2nd edn).